Spirit Lab Cookie policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

 

Cookie Title
Cookie Name
Value Purpose More Information
Sessions
Cookies
We may use both “session” cookies and
“persistent” cookies on the web site. We
will use the session cookies to keep track of
you whilst you navigate the web site. We
will use the persistent cookies to enable our
web site to recognise you when you
visit.
Most browsers allow you to reject all
cookies, whilst some browsers allow you to
reject just thirdparty cookies. For example,
in Internet Explorer you can refuse all
cookies by clicking “Tools”, “Internet
Options”, “Privacy”, and selecting “Block all
cookies” using the sliding selector. Blocking
SIDCC
SID
_Secure-3PAPIS
ID
_Secure-APISID
_Secure-HSID
APISID
SSID
HSID
SID
_Secure-3PSID
_Secure-APISID
_Secure-HSID
_Secure-SSID
AJi4QfH58WmX3N436HJGX…
wgfBs—YEFH8MmRcqni7a…
8Wgs22ttQWMGgcc5/Awp…
SVXZkXXEANTLhB7m/AA
AZsxibRsMytCbphCx
AqETITP1HFcC62d01
AZsxibRsMytCbpHCx
wgfBszba1ez-bl7WYsTW3…
wgfBszba1ez-bl7WYsTW3…
SVXZkXXEANTLhB7m/AA…
AP6gtwwCPWJB4-a2Z
A5i0CzlBj_sXtVGlj
all cookies will, however, have a negative
impact upon the usability of our websites.
Examples of purposes for which a cookie
may be used:
These cookies are essential for our site to
or enables us to:
(a) Estimate our audience size and usage
pattern.
(b) Store information about your
preferences, and so allow us to customise
our site and to provide you with offers that
are targeted to your individual interests
without your explicit consent at all times.
(c) Speed up your searches.
(d) Recognise you when you return to our
site.
(e) Allow you to use our site in a way that
makes your browsing experience more
convenient, for example, by allowing you
to store items in an electronic shopping
basket between visits. If you register with
us or complete our online forms, we will
use cookies to remember your details
during your current visit, and any future
visits provided the cookie was not deleted
in the interim.

 

Please note that third parties may also use cookies, over which we have no control, please be aware of this. Such third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies.

Throughout our website we may also link to other websites owned and operated by certain trusted third parties to these include links to facebook, linkedin and YouTube [insert any other details (eg make additional products and services available to you,). These other third party websites may also use cookies or similar technologies in accordance with their own separate polices. For privacy information relating to these other third party websites, please consult their policies as appropriate which should be located on their own websites.

To deactivate the use of third party advertising cookies, you may visit the consumer page to manage the use of these
types of cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all orparts of our website.

Analytics and advertising
Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behaviour to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.

WordPress Stats

This website uses the WordPress Stats tool to perform statistical analyses of visitor traffic. This service is provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies that are stored on your computer and allow an analysis of the use of the website. The
information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address
will be anonymized after processing and before storage.
WordPress Stats cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate
interest in analysing user behaviour to optimize both its website and its advertising.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. The functionality of our services may be limited when cookies are disabled.
You can object to the collection and use of your data at any time with future effect by clicking on this link and setting an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you will have to set the opt-out cookie again.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behaviour on one device (e.g. your mobilephone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our
Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analysing anonymous user behaviour for promotional purposes.

For more information and the Google Privacy Policy, go to: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer.
These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analysing user behaviour to optimize both its website and its advertising.
For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy:
https://www.google.de/policies/privacy/.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. This service is provided by Google Inc.,
1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an
analysis is taking place.
Data processing is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in protecting its site
from abusive automated crawling and spam.
For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links:
https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html
Except for essential cookies, all cookies will expire after 2 years from the date of this policy.